It is designed, not just for the professionals, but also those who just love makeup, so anyone was welcome.
My experience:
I was underwhelmed by the whole thing. I arrived at 7:30am (doors opened at 8am), as I expected a line up. No one else rocked up until 5 minutes to 8am. The convention centre was pretty dead until roughly 10:30-11am. There were a handful of stalls, the only ones seeming impressive being Crown Brushes and Inglot, as they were the largest and had loads of product (also being the main sponsors).
Bosa Beauty were late (due to flights etc), and when they did unpack (which was uber slow), they had very little product (within less than 10 minutes the 5 Too Faced Melted lipsticks they had were sold out. They stocked no TheBalm or Nars products but had a massive suitcase of those Full Lips thingys). My friend and I were told to buy online if we wanted anything.
It took maybe 2 hours going back and forth to really look at everything. My friend and I ended up leaving, going to Mecca Cosmetica instead, spent our cash there and then went back for the Brittney Lee Saunders Q and A at 2:30pm. Straight after that we went home.
Maybe my expectations were higher as I thought people would flock to this thing. It's the first time Adelaide has had anything like this, so anyone who wasn't able to get to IMATS and the like would go for this, hence why I thought it would be busy, packed and the reason I turned up so early. I definitely won't be attending tomorrow.
What I bought:
5 Crown Brushes (2 blending brushes, a powder brush, an eyebrow spoolie and a concealer buffing brush)
An Inlgot AMC lipgloss
An Inglot Sculpting powder for contouring in shade 504
Mecca haul:
Bumble and Bumble Seaweed shampoo and conditioner
Hourglass Ambient Lighting powder in Luminous Light
(Btw the girls at Mecca are so lovely!)
Overall, it was very underwhelming, although I did see Chloe Morello walk past, totally fangirled and couldn't even say hello. Who even does that? Haha. I fully had sweaty and shaky hands, heart pumping out of my chest and literally speechless. Ahhhh!